Title: Using AI Tools in Library Marketing
Description: Artificial intelligence (AI) can seem like a double-edged sword. It’s cutting-edge technology that can slash your workload but could kill accuracy and quality when wielded incorrectly. The trick is to view AI as simply a tool to aid you in the creative process, rather than a comprehensive solution. AI can be particularly helpful with a library’s promotional efforts. This presentation explores a variety of AI tools that can help to boost marketing and promotional efforts – from enhancing content creation to streamlining social media strategy.
Outcomes include:
1. Learn about AI-focused tools and services that can help Marketing and PR efforts
2. Explore some current best practices when using AI tools and services
3. Find out about current library AI-related policies, and how they can help or hinder the day-to-day work of marketing and promotion
When: Thursday, February 19th, 10am – 11:15am PDT on Zoom
*Registration closed*
Cost: We gratefully acknowledge the financial support of the Province of British Columbia through the Ministry of Municipal Affairs, which enables us to offer these events free of charge.
Audience: Library workers who engage in marketing, and any library worker interested in knowing more about AI
Presenter Bio: David Lee King is the Digital Services Director at Topeka & Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, social media, websites and libraries, and has been published in many library-related journals. David is a Library Journal Mover and Shaker. He has written two books: Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections, and Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love. David blogs at http://www.davidleeking.com.